Four strategies to reach a new demographic without changing what current customers already love about your company.
"You don't find customers for your products. You find products for your customers," Seth Grodin has written. So, what's your product?
Before becoming president, Donald Trump had one. Why don't you?
Is the idea outlandish? Sure, but the companies seemed to have leaned into the silliness with a decent amount of success.
Some 163 entrepreneurs shared the mistakes they'd made with this contributor; now he's sharing how you can avoid making them yourself.
When everything goes sideways without warning is when you find out who really is a leader and who just happens to be boss.
John Paul DeJoria is the co-founder of Paul Mitchell Systems, Patrón Spirits and ROK Mobile.
Employees were tasked instead with actually doing the work they were originally hired to do.
In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
An insider's look into the most exciting new partnerships of the year
Boxed is one company that's playing the long game when it comes to boosting efficiency with automation.
Everything you need to know about starting a business.
Linda Appel Lipsius is the co-founder of Teatulia, a brand that may as well be millennial bait, but challenges abound.
The founder of Harpoon beer explains how it is the experiences with friends and loved ones that inspired him to open his brewery.
Corporations complain there is not enough talent, even as they ignore work environments that drive away women in their career prime.
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
You have to be in it for the long run, even when you're afraid you'll go broke in the short run.
That $50 purse isn't really a Louis Vuitton but the people who sold it are are real criminals.
Sherry Lansing sits down with Jessica Abo to discuss her trailblazing career, why she started her foundation and what it was like to allow a journalist to write a book about her life.
One of the keys to any successful business, regardless of its size, is innovation.
By: Small Business Editor
Check out the companies making headlines for small businesses this week in our news and information roundup.
Digital currencies have surpassed some well-known companies in size, fundamentally changing commerce for all businesses.
When you start a business, you wake up every day not knowing what you're about to do.
Rather than a threat, the rise of more intelligent machines represents an opportunity to disrupt the economic status quo through automation.
Men are disproportionately in positions of leadership. They have a special obligation to battle sexual harassment.
Young, rapidly growing populations and internet reach make a number of nations solid bets for savvy investors looking to find the next big thing.
More organizations are experimenting with cash-free solutions. Here's how bartering may drive the future of B2B commerce.
Companies are bracing for cyber attacks that use those companies' own system tools against them -- and keep their IT professionals up at night.
From the outside, these two worlds look completely different but they are really rather similar.